• Improvement, namely efforts undertaken to reach a better condition;
• Renewing, namely actions to be taken in order to change ineffective ways and methods with new ones.
• Breakthrough, namely the attempts carried out to find swifter and better alternative in reaching the organization’s goals.

1. new Paradigm which is defined as :

The awareness for responsibility for business sustainability, with which we – personnel of PT Perkebunan Nusantara VII (Persero) – are committed to materializing the new paradigm by means of the following efforts :

• Building of leadership with strategic roles, in which leaders are equipped with transformational vision, professional work attitude, competence, integrity while being communicative and orienting themselves to long terms interests.
• Complementing workers as potential asset and human capital who hold the rights to objective assessment based on the respective competence (hard & soft) and measured performance.
• Putting organization as a potential tool for empowerment of resources which requires effective management adjusting to business and span of control while considering the harmony of job requirement to personnel’s competence.
• Implementation of investment which focuseson core business dan long-term orientation and business economic scale, benefiting from principles of cost effectiveness, added value and sustainability (planet, people and profit).
• Invention of production directed to optimizing of productivity, quality, cost effectiveness and principles of technical norms benefiting from usable technology and sustainability maintenance.
• Strengthening promotional activities which focuses on customers benefiting from principles of quality assurance and first-class service and effective customer relations building.
• Procurement of goods, services and raw material which is oriented to to ensuring effective production process by means of high assurance in quality, amount, technical specification, process, timing, price, legal and asfter-sales services.
• Information Management which is aimed at building good knowledge management,effective decision-making, while enhancing the Company’s image based on principles of factual, acurate and timely data processing by merit of information technology system.
• Partnership Building which comes as a strategic way in assuring the Company’s sustainable growth based on principles of equality, mutual benefit, and long term orientation.